Marketing strategy to create demand

Mercedes-EQ and Panerai are world's leading luxury brands who demonstrate that offering electric vehicles and ecological watches is highly profitable. 

The corporations launched their eco-friendly products in Mexico last September 2021 and at Sabio we were in charge of giving congruence to the Ecológico Experience campaign by measuring and offsetted the carbon footprint through blue credits (care of corals and mangroves in Mexico).

Below is a brief description of the initiatives of both brands:

PANERAI shares that corporate responsibility means, above all, coherence and as proof of this, its most ambitious project of sustainability and ecological compatibility has been the creation of a new manufacturing plant that has zero environmental impact with respect to carbon dioxide emissions.  

Officine Panerai tracks the annual carbon (CO2) emissions of all production activities, from manufacturing to stores to employee travel.

MERCEDES-EQ shows us that driving an electric vehicle without emissions is still a novelty. Today, decarbonization is a guiding principle that inspires their every move and they plan to make their production sites carbon neutral (CO2) from 2022.

The interior of the vehicles contains recycled plastics that come in whole or in part from processed production waste, old materials and garbage are collected from the oceans. The seat fabric of the Mercedes-EQ models consists entirely of 12 100% recycled PET bottles.

Thus, the design philosophy of the EQ conveys the idea of modern, sustainable luxury. 

It's time to win the Net Zero race with Panerai and Mercedes-EQ.